Some circles of society have various expectations in addressing 2023 starting from entrepreneurs, private employees, to housewives. The crisis that occurred since the covid pandemic effects in 2019, until the energy and food crises that occurred globally and the eastern European region war affect the level of economic growth in the last two quarters. Does it have an impact on the property sector in Indonesia? certainly more or less affect this sector.

It all depends on everyone's point of view and mindset in dealing with this, as conveyed by a Indonesian business person and financial planner Mr. Tonny Hermawan Adikarjo. Quoting from what he said in a graph of the annual economic cycle can be seen from the weather pattern of the four seasons (belong to sub-tropical countries) that is; The first pattern, in the spring and summer there will be an acceleration of economic growth while the second pattern occurs when the economy slows down or declines during autumn and winter.

He said, there are two important things in dealing with a recession that will occur or will take place soon, namely seeing the condition as an opportunity or a threat. Someone can see these difficult conditions as a threat / risk or vice versa This condition is a good opportunity to invest immediately. Mr. Tony gave an example, from every recession momentum that occurs, new successful figures will emerge example; In the 1965s, the conglomerate Sudono Salim emerged with its Salim group, the 1997 era gave rise to the figure of Chairul Tanjung with the business group his CT-Corps, and in the same year also appeared the figure of a successful young man in the investment business namely Sandiaga Uno, etc. When someone is afraid to take a step, then that's when a big opportunity arises because many people refrain from making even small investments, even large ones.

Raymond Chin, a financial practitioner and CEO of Ternak Uang gave his opinion that investment in property can be made even in crisis conditions by utilizing these property assets as a means of passive income generation. Besides that, the value of assets will increase in the future, in accordance with the supply and demand formula; when the volume of asset availability is increasingly limited of course the demand for assets will increase along with the level of population growth.

One of the property agents in the city of Malang, East Java i.e. Bro Prima Rony offers several property locations according to the interests of prospective buyers. Several things are offered to property buyers other than as residential assets, that is easy investment steps and the potential to get additional results, has good long-term prospects besides Malang as an education city with so many higher education institutions as well as being a tourist destination for historical archeology. Malang City and its surroundings have quite a lot of ancient relics from ancient temple sites jenggala kingdom, kanjuruhan, singosari until majapahit, in addition to the potentials above Bro Prima Rony also offers an asset buyback program for some of its properties. Prospective property investors who are still unsure about the choice of buying these property assets are given attractive offers by the developer, that is repurchase of these assets by the developer if the investor is no longer interested in these assets several years later. However, this offer is accompanied by several terms and conditions that were agreed upon by both parties when making it agreement to purchase the asset.

There are still many facilities that will be provided by property developers in Malang city, Bro Prima Rony said, including payment systems that vary according to the choice of prospective buyers it can be through a mortgage or it can also be through an in-house scheme. (source: ferdy laundry) |  Agent Contact: Prima Rony | www.prima-communication.biz.id

The digital world development goes rapidly, it doesn't feel like it has left the conventional information distribution methods that we know manually in recent years. The globalization effect where the acceleration of information distribution systems without barriers to distance, space and time. Before entering the millennial decade, we were still familiar with and used to using physical resources in every information dissemination activity. For example, using brochures, banners, flyers and radio operators for local scale only including human resources as logistics, marketing or sales workforce, etc. Of course a lot of budget needs to be issued by a business entity, agency or organization from the distribution system.

System disruption that occurs is unavoidable when it is easier for the public to obtain information through the internet. Make stake holders, businessman follow the change direction that is happen. Many things can be obtained by businessman in anykind field with this digital system, first thing is that the budget spent will be more efficient with results that are proven to be effective and efficient in terms of work. Public quickly gain access to the information through their devices, both PC devices, smartphones, etc.

Social media and business profile sites are scattered in cyberspace, facilitating access for end users or consumers of a product and service in obtaining information quickly. Website portals or webpages or website pages are an important element today as a media database for a business so that it becomes useful information for the public. This media is also a legitimacy for a business entity to increase public trust to the service or product there is packaged and presented properly to prospect users / prospect consumer. In the past, we were familiar with Microsoft PowerPoint as manual presentations with slide projector, pamphlets, etc. but now, using websites and public social media, this virtual presentation media can be reached.

Social media and websites are an inseparable unit, each linked to a different distribution platform scheme. Each of them works through its own algorithm thread but still a package of distribution combinations. Is a website needed to support the business activities other than social media? then the answer is depending on how strong the business motivation be able to achieve the desired job target, in other words, develop faster or only play on the local network. Meanwhile, business profiles on social media also require authentication and validation from business entity pages outside of the platform.   Praktisi IT: Darmawan